In my opinion, Indiegogo is the way to go. But that is why I am writing this article, so I can inform all of the other game developers like me that are struggling to find a funding platform. These differences notwithstanding, there are some finer distinctions between the two platforms that you should be aware of. Both Kickstarter and Indiegogo take a part of the total funds raised and charge a processing fee (that’s how they both stay in business, after all). In comparison, GoFundMe works on the principle of funding personal (and charitable) causes. I know the feeling personally as I am a struggling game developer myself. Kickstarter is a crowdfunding platform that was designed for people who want to create creative products, for commercial purposes. On Indiegogo, people can have a flexible campaign which means that whatever money raised goes to the creator, or it can be strict like Kickstarter, where if the creator does not make their goal, they do not get any money.Īt the end of the day, if you are an indie game dev, there are a lot of things you will need to do to get your name out there. Indiegogo is made for entrepreneurs, it pretty much says it on the home page! Indiegogo is not as big/strict as Kickstarter, but not as small and personal as GoFundMe. There is a third site that I feel like I should talk about here and in my opinion is probably the best website to go to if you are an indie game dev looking to fund your next project and that is Indiegogo. It is more to fund one person's goals rather than an entire team working to fund their project. The biggest drawback to GoFundMe however, is the fact that is a very personal website. When someone starts a GoFundMe, the person can keep whatever money they earn through their campaign, after fees and whatnot. Developers would not need to be very big in order to get any number of backers, if anything they might gain more of a following while running the campaign. GoFundMe, on the other hand, is a little safer when it comes to risk. These two aspects alone makes funding a game extremely difficult for those who do not have the fan base to support a Kickstarter campaign. Discover projects just for you and get great recommendations when you select your interests.
And because Kickstarter is so well known, it is incredibly saturated with other developers wanting to fund their next project. Though Kickstarter makes this fact very clear, people still do not really acknowledge it. The biggest thing that people do not think about is that they can only get the money they funded during the campaign if they reach their goal. But thinking in this kind of way is incorrect, and people do not normally read in between the lines when starting their Kickstarter campaign. Spencer Dinwiddie said on Twitter that if fans could crowdfund his next NBA contract, hed let them decide where he plays. It is an incredibly well-known site, and they think that maybe if their project gets big on there, it will gain more popularity and get more backers. Now hes actually set up a GoFundMe campaign. When most people think of crowdfunding, they think Kickstarter. Most of the time, indie game devs do not have the money to breathe life into their latest project, so the question often lingers: "which crowdfunding site should I use?"
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